What Good Personal Style Has in Common

And why it confuses social media algorithms.

There’s a pervasive idea that consistency is the hallmark of good personal style, the logic being that some degree of thematic sameness suggests you truly “know” what your style is, and can therefore replicate it in perpetuity. There are millions of TikTok videos and quiz-style articles guiding us on how to distill our style proclivities down to a singl…